We promised a while back that we would be bringing you some company names that stick out to us for good or bad reasons and, more importantly, why we think these business names work or in some cases don’t work.
A little while ago we came across this company and we just wanted to point them out; Skull Candy.
The staff here at Company Namings loves the company name Skull Candy, for a few reasons. At first just by looking at the name you may not recognize what it is that they do but once you match the name to the product, you’ll never forget it.
In our other blog, Compound Descriptive Company Names we said that if you can get a compound descriptive company and trademark it, then they might be the best name but you are going to have trouble with both. We mentioned in our other blog that perhaps and easier way to go would be to develop an evocative company name, where you allude to what is you do but don’t overtly say it and that is exactly what this company does.
Once you know that the product is head phones and you see skull candy you’ll never forget what is that they make. Another great concept about this name is that you are not confined to head phones. Because this name is evocative, you can expand into hat, skull caps, bandannas, ski masks or whatever you can put on your head.
The Company Namings team gives Skull Candy two thumbs up for their creative, evocative and interesting company name.
If you have any company names you would like our team to put on our blog and review please send them to the Company Namings Team and we’ll gladly do it. Please also feel free to contact us if you have any questions about our company or services.