Company Naming Briefing Form

Below are examples of just some of the questions you’ll need to answer on our or Company Naming Briefing Form, the starting point for your project. The information that you provide will help us develop a great name specifically for your unique business.

 

Consider how you would answer these questions in your actual Client Briefing Form which we will send you with your receipt.

 

1. In a few short sentences describe your company. (We call this your “elevator speech” — describe your company to someone in an elevator before they reach their floor. Short and sweet.):

 

2. What is that basic need that your business fills and how is it different from your competitors?:

 

3. Describe the characteristics of your primary audience and consumer:

 

4. Identify keywords or phrases that you would like to communicate to your consumer about your products and company:

 

5. Describe the strengths, features and attributes of your firm, products or services?

 

6. Provide the names (and websites) of your competitors. How does your company start apart from your competitors?

 

7. Are there any company name ideas, suggestions, concepts, domain names that you have discussed and rejected?

 

8. Think about the products that you buy and the services that you use in your everyday life. Which company names do you like? What names stand out to you?

 

9. Are there any specific words (or partial words) that must be a part of the company names we develop?

 

10. Are there any specific words (or partial words)that you might like to see included in the company names that we develop?

 

11. Are there any specific words (or partial words) that you do not to see included in the company names that we develop?

 

12. Company Name Types: Please indicate your preference for the types of names that you would like our team to develop for your company. Provide a rating between 1 (very low preference) to 10 (strong preference) for each name type below:

 

Invented/Created Company Names: These company names that are highly brandable and have no inherent meaning.
Example: Google
Preference: Would you like us to develop this type of name? Rate from 1(low) to 10(high): ______

 

 

Abstract Company Names: When a common word in one marketplace is used in another.

Example: Apple
Preference: Would you like us to develop this type of name? Rate from 1(low) to 10(high): ______

 

 

Evocative Company Names: These names are suggestive of a core activity or benefit from your company and/or goods or services.

Example: IronMountain
Preference: Would you like us to develop this type of name? Rate from 1(low) to 10(high): ______

 

 

Descriptive Company Names: These names describe the core activities or benfefits of your company.
Example: PaylessShoes
Preference: Would you like us to develop this type of name? Rate from 1(low) to 10(high): ______

 

 

Personal Company Names: These names are linked to the names, characteristics and/or attributes of the company owners and family.
Example: Ben&Jerry’s
Preference: Would you like us to develop this type of name? Rate from 1(low) to 10(high): ______

 

13. Please provide any additional information that you would like the naming team to consider. Feel free to attach additional material, brochures, links or documents.

 

As we mentioned in the beginning this is just a sample of the questions we’ll be asking you on our Client Naming Form.

 

Feel free to call us with any questions at 1-888-286-0333.

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