Company Naming Tip #23
Your company name should echo your Mission Statement or company motto.
If you’re Mission Statement states that your company is dedicated to bringing the best products, at the best prices possible, to as many people as possible, consider incorporating that into your company name.
Perhaps, on the other hand, your company has been designed to help people with housework or even fight cancer, consider incorporating those words or parts of those words into your name.
Incorporating key words, or emotions which are associated with your motto or mission statement tells the world what you do, or what you’re about, without beating them over the head.
You mission statement can be a treasure-trove of ideas and words in which you can build your company name around!