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Company Naming Tip 30

Right now, you may only sell jackets and you think “Jackets, Jackets, Jackets,” works as your new company name.

Don’t fall into that trap.

A super specified name will only get you into trouble in the long run.  Now, you might be thinking that a very specific name will let everyone know what you do or what you sell.

In addition, you may have heard that specific names and domain names will help you with Search Engine Optimization (SEO).  So, when customers type your name in a web browser you’ll be the first to come up but, that’s not true anymore.

Company naming experts agree, the problem with an overly specific company name is that you’re stuck with it.  And, you’ll be stuck with that name when/if the time comes that you’re looking to expand, and we mean expand geographically, expand products on offer, expand services, or, well, you get the idea.

It’s going to be incredibly difficult to start selling pants at “Jackets, Jackets, Jackets.”

You’ll almost have to segment your company if you’ll want to expand.

When naming a company, avoid overly specific names, unless you have no desire to expand or move that business and you’re content with one product, service, or location.

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