Company Naming Tip 18
Consider who your company name is for… who it’s really for.
We’ve may have said it a million times in the past but, it’s well worth repeating, your company name is not as much for you as it is for your target market. Your target market is the one that has to hear, see, understand and connect with your name.
Yes, you have to be the one that lives with the name but it’s your target market that has to respond to it.
If you build your company just for yourself and no one understands it, your company won’t be around for very long!