Company Naming Tip #22

If you’ve heard the Company Naming Team say it once, you’ve heard the team say it a thousand times, create your company name to have the most impact on your target market.

Every company needs a target market to go after.  While you’ll be happy if everyone wants, needs, and uses your company, you need to specify one specific group or demographic of the marketplace. 

Once you’ve designated that target market, design your company name around what you know they’ll respond and react too. 

One word of warning, make sure your target market is so overly small a niche that you’re absolutely invisible to everyone else.  If your target is so aggressively small, you may not be leaving yourself enough potential clients for a successful company name strategy.

While Abe Lincoln said, if you try to be everything to everyone, you end up being nothing to no one, the opposite is true as well.

Always gear your company and company name to your target market, just don’t be overly specific!

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