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Company Naming Tip 24

Sometimes the best names for a company are the ones that are common words from within one industry and used in another.

Not really sure what we’re talking about, one word…. Apple.

The name Apple doesn’t have the same impact as a company name for a business working within the food industry because it would be way too limiting and common.  You would also never be able trademark it because the word “apple” is part of the American vernacular.

But, using the same company name in the tech and IT industries - it instantly stands out.  Because that name is so different than its competitors within the industry and so different from its intent, you’ll have a much better chance at trademarking it!

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