This being our first official Company Namings blog and we wanted to bring you a bit about how we work and what kinds of names we develop.
Do you remember the first time you heard someone use the name “Google?” Did it grab your attention? Did it make you think, “Hey what’s that” and “I’ve got to check it out?” How about “HotMail” or even “Starbucks” or “Simply Casa?” Did these names grab your attention, of course they did, they’re creative.
Three Types of Company Names:
Now there are three main types of creative company names that provide with any number of other “types” that we create that are in between or amalgamations of them as well. The main three are: Invented or Created Company Names, Evocative Company Names and Compound Descriptive Company Names, but all our naming recommendations are all creative company names. Gone are the days of stodgy and boring company names, now if you are looking to get ahead and get your company noticed, you need to have a creative company name.
We’ll briefly describe the different types of company names below. However, please follow the links to their own blogs to learn more about each and even tips for creating them:
Compound Descriptive Company Names can be creative names too. These names are two or more words that describe your company, product or service, something like HouseCleaners.com.
You can have an Evocative Company Name, or a name that eludes, evokes or suggests what it is that you do without coming right out and saying it, for instance: “Casa Sparkle,” for a house cleaning service or “Great Leap” for a technology company.
Then there is the Invented, Created or Brandable Company Name. These “invented” names or ones that don’t have any intrinsic meaning, for instance “Treslon.” Then there are derivations, for example “Google.” Did you know that the name “Google” is a derivation of the term “googol” which describes the number 1 with a hundred zeros (0) behind it? But invented names can also be built around Latin or Greek “roots.” Like the company name “biorr” where the Greek root word “bio” means life.
Creative company names grab your attention and get your company’s foot in the door. Do you know how many people went to Google’s website, just to check out what their website did, simply based on their name? While we don’t have exact figures, we can tell you there were millions.
Now, the founders of Google named their own company. And, simply based on their success, we can tell that they’re quite a creative team. They found an obscure word from within their own industry and played around with it. There in, creating a new and magnificent word.
However, not every entrepreneur or business owner is as creative as the founders of Google. Similarly, they don’t have the time or know how to be able to be this creative. Not to worry, this is the same position as the vast majority of small and midsize business today. You can count on one hand the number of startups that actually have the money to go to large scale naming corporations.
While we truly believe that most naming corporations are worth every dollar, very few that capital upfront. Now that’s exactly where Company Namings comes in!
Company Namings is a naming company built especially to help small and mid-sized businesses. We know that you’re too busy to go through the lengthy and difficult process of creating an interesting and creative company name. Nor, do you have the hundreds of thousands of dollars it takes to go to the large naming corporations.
Creative company names cut through the clutter –
In a crowded market place it’s hard to fight for your startups place in the sun or for any kind of recognition. A creative company name can open the door for you. You just need pick the right one, the one which will grab the attention of the appropriate target market.
To check out our three different types of naming packages, Custom Company Naming for the Entrepreneur, Executive Custom Company Naming and Enterprise Custom Company Naming for the larger company, just follow their respective links but, you can guarantee that with all of our different types of naming, every naming recommendation will be creative.
Please let us know if you have any questions by posting it below or use our contact Company Namings page. Also let us know if you would like our Custom Naming Questionnaire. The questionnaire is the first step to getting the creative company name for your business.